My Work
Media Coverage of Recent Work
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Forbes.com, July 11, 2019 - Purpose At Work: Hilton Revives Room 702 To Launch An Impactful Future
TravelDailyMedia, March 22, 2019 - Room 702: Hilton commemorates John and Yoko’s Bed-In for Peace
TravelDailyMedia, March 22, 2019 - Room 702: Hilton commemorates John and Yoko’s Bed-In for Peace
The Hilton Effect
To mark the 100th anniversary of Hilton in 2019, I led work on a video docu-series (17 short films in all) to explore the past and the present impact of the world's first global hospitality company on the world. The Hilton Effect is defined as the positive, world-altering impact that Hilton has had, and continues to have, on billions of lives and thousands of communities around the globe – pioneering new travel markets and bringing people and cultures together to make the world feel smaller, while expanding horizons and opportunities. Check out some of the videos below.
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Hilton Launches Mobile-Friendly Online Newsroom for Company News, Travel Stories, Trends and Exclusive Content (September 2018)
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NBCUniversal.com (2015)
In February 2015, I led the official launch the new NBCUniversal.com, our company’s official corporate website. This new public site highlights the uniqueness and diversity of the NBCUniversal portfolio – featuring all our businesses, company priorities and the latest news from our offices around the world. The site also presents more than 113 years and counting of our rich heritage in film, television and new media. NBCUniversal.com is built for easy navigation and is fully responsive, accessible wherever you are and from any device. Read more about the process of building the site from our partners at Code and Theory: http://www.codeandtheory.com/things-we-make/nbcuniversalcom.
In February 2015, I led the official launch the new NBCUniversal.com, our company’s official corporate website. This new public site highlights the uniqueness and diversity of the NBCUniversal portfolio – featuring all our businesses, company priorities and the latest news from our offices around the world. The site also presents more than 113 years and counting of our rich heritage in film, television and new media. NBCUniversal.com is built for easy navigation and is fully responsive, accessible wherever you are and from any device. Read more about the process of building the site from our partners at Code and Theory: http://www.codeandtheory.com/things-we-make/nbcuniversalcom.
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6 Business Golf Travel Essentials
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Getting Your Business Organized Using Google (May 31, 2011)
The days of folders and filing are in the past. Here’s why and how to simplify your business life by organizing it in the cloud, using Google products and more.
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7 Leadership Lessons from NBA Coach Avery Johnson (May 25, 2011)
Avery Johnson, coach of the New Jersey Nets, shares his keys to success in management, regardless of your industry.
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How to Change Your Management Style (May 4, 2011)
You've identified that your style of management isn't working, but how do you effectively make the change without hurting your organization like the ownership group did at Major League Soccer's Sporting Kansas City? This guide will describe the five different management styles, how to recognize the type of style you employ and how to make that important organizational shift.
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How to Become a Social Entrepreneur (May 2, 2011)
Many of us feel the need to serve a greater good in life, but turning a passion into a successful nonprofit takes serious business acumen. (featuring insight from charity:water's Scott Harrison)
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How to Use Augmented Reality in Advertising (April 26, 2011)
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.
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5 Augmented Reality Campaigns We Love (April 26, 2011)
A slideshow compiling five of our favorite advertising campaigns to utilize augmented reality!
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Language Learning Goes Social (April 11, 2011)
Boasting nine million members in nearly 200 countries, LiveMocha is
capitalizing on an ever-expanding market. CEO Michael Schutzler talks to
Inc.com about his business.
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Why Social Influence Matters to Businesses (March 31, 2011)
Social Media has forced businesses to reassess the definition
of influence. Influencers are telling us what to do on a regular basis
across the social sphere, but who is listening and how does it affect
our behavior and buying decisions? Eight industry insiders define what social influence means, how to measure it, and why it truly matters.
7 Blogging Mistakes That Small Businesses Make (March 24, 2011)
Many small businesses have turned to blogging as a way to engage and
further connect with customers. But making mistakes in your blog can
kill your business. Here are some of the biggest to avoid.
3 March Madness Innovations We Love (March 17, 2011)
Even if your company doesn’t support your March Madness viewing (some
even take steps to block streaming video and websites that show the
games), advancements in technology certainly do. Here are three
technology businesses we love that are changing the way we view March
Madness. (featuring Thuuz, Slingbox and Cinedigm Entertainment)
What an NFL Lockout Would Mean to Small Businesses (March 3, 2011)
A season without pro football could lead to a loss of profits or, even
worse, a need to shut down for small businesses around the nation.
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Microsoft's ERP Headed to the Cloud - Small Business Gamechanger??
Microsoft CEO Steve Ballmer outlined the news that their Enterprise Resource Planning (ERP) technology would be
headed to the cloud. Perhaps more importantly, Microsoft Dynamics AX 2012, will allow customers to run the application both
on premises, as they’ve always been allowed to, online, or as a
hybrid. That agility across the cloud could be a game-changer, as
Ballmer aptly pointed out.
Harnessing the Power of Twitter - Twestival 2011
When the initial Twestival
happened on February 12, 2009, there were 24 different cities signed up
around the world to participate. Since that time, volunteers have risen
close to $1.2 million for 137 nonprofits and it has become the largest
global grassroots social media fundraising initiative to date.
Qriously: Real-time Sentiment Analysis & Social Tracking
Sentiment analysis is important in a digital world, but what added value
would it offer if brands were able to identify not only what people
were thinking about, but also when they are thinking about it and where?
Imagine a group of consumers gathered in New York City’s Times Square,
all reacting to the latest Sports Illustrated Swimsuit Issue’s enormous
billboard featuring Irina Shayk. What if those users were prompted to
react immediately to the billboard via their mobile device whether they
“liked it” or “hated it”?
Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Future of the Business Card
When Robert Keane launched Vistaprint in 1995, he never could have
envisioned it would become the world’s leading provider of printing
services to small businesses. For the 2011 fiscal year,
global revenue is expected to net around $785-$800 million, with
business cards only estimated to be 1/3 of that figure.
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How to Avoid a Social Media Lawsuit (Feb. 24, 2011)
Businesses are utilizing social media to develop their brand and connect
with customers. They often overlook the legal ramifications that could
arise. Here's what to watch out for.
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How to Extend Your Laptop's Life (Feb. 23, 2011)
You tote your laptop throughout your daily life and beat it up. But the
laptop's portability makes it vulnerable to wear and tear. Here's how to
extend the life of your investment.
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America's 10 Most Helpful SBDC's - (Feb. 22, 2011)
Here are the centers that stand out as the most active and influential SBDC's across America
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How to Promote Your Consulting Business (Feb. 15)
There has been a notable increase in professional "consultants." Not
surprisingly, consultants that spend no money on marketing and
advertising tend to do better than those who do. Here's why.
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How to Best Utilize the New Foursquare for Business (Jan. 27, 2011)
The check-in giant recently relaunched their business page offerings, making it easier for local businesses, retail chains and individual brands to reap the benefits and retain customers.
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The Hills Are Alive With Social Chatter (Jan. 13, 2011)
When luxury travel took a hit in the midst of the recession, Vermont's Trapp Family Lodge rethought their digital and social marketing strategy, capitalized on the renowned family name, and continued to reap the benefits.
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11 Best Web Analytics Tools (Dec. 31, 2010)
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.
How to Use Humor in Advertising (Dec. 31, 2010)
Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor. As an audience, consumers most enjoy being entertained instead of pitched, and so appealing to them emotionally can lead to further engagement with your product in the future. Utilizing social media can be an inexpensive and extremely effective way to do that.
How to Set Goals for New Employees (Dec. 20, 2010)
Effectively setting goals for new hires—both short and long-term—can be the difference between a successful and happy new hire or someone likely to leave the company quickly. Here’s how to do it right.
Make an Employee's First 90 Days Successful (Dec. 13, 2010)
The process of onboarding is vital to the success of the new employee and the business itself. Here are specific steps you can take to make an employee's first three months successful.
Chronicles of a Young Serial Entrepreneur (November 23, 2010)
As Matt Mickiewicz prepares to launch his fifth company, the 27-year-old Vancouver native talks about being a young entrepreneur and the importance of being the first to market.
How to Write a Social Media Press Release (November 11, 2010)
The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.
How to Budget for Business Insurance (November 1, 2010)
Having business insurance is vital, but how much coverage do you really need? This guide will help you decide and plan for the cost. Read more
GetGlue: The Foursquare of Entertainment (Oct 25, 2010)
If Foursquare and GoWalla are the trendy social services of 2010, perhaps 2011 will belong to GetGlue, the most popular media and entertainment checkin service in a burgeoning market that has really hit its stride in 2010. Whereas location-based "check-ins" is relatively new to our psyche and social behavior, we've been sharing the types of media that we've been consuming for years. Read more
How To Start a Pet Care Business (October 19, 2010)
When we walk by pet-store windows and see the puppies in the window, what person doesn't want to stop right then and take one home? As pet lovers, we often care about our animals as much as our family members (sometimes even more). So it makes sense to be interested in starting a career in the pet store industry. Read more
How to Start a Boutique Hotel (October 12, 2010)
Smaller, luxurious hotels have become popular as consumers look for more out of their vacation spending. Here's how you can start a successful non-branded independent hotel. Read more
Dealing with a Prima Donna Employee (October 10, 2010)
Call it the Randy Moss problem: How do you manage an all-star employee with an out-of-control ego? Should you even try? Read more
How to Back Up Your Social Media Accounts (Oct 6, 2010)
What would happen if you lost all of the data you share on social networks? Here's why, and how you should back up your favorite social tools.Read more
How to Hire a Biz Dev Director (September 21, 2010)
The business development director plays a key role in growing your business. Here's how to hire for this important role. Read more
How to Use Social Bookmarking for Business (Sept. 16, 2010)
Social bookmarking sites can help save you time and energy, and keep you ahead of your competitors. Here's how you can take advantage of these sites. Read more
Profiting From a Brutal Business (September 13, 2010)
The NFL season kicked off this past weekend and the bodies were flying. Rich Salgado of Coastal Advisors talks about how he insures them against injury. READ MORE
Engineering a Better Cup of Coffee (September 7, 2010)
An industrial engineer takes on Starbucks and Dunkin' Donuts by launching a pair of small, independent coffee shops. Read more
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Interview with Jim Bankoff, CEO of SBNation.com (August 20, 2010)
Since taking over as CEO in late 2008, Jim Bankoff has helped SBNation.com become the largest, fastest growing network of fan-centric online sports communities. Here's how the former AOL executive explains the success. Read more
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