In February 2015, I led the official launch the new NBCUniversal.com, our company’s official corporate website. This new public site highlights the uniqueness and diversity of the NBCUniversal portfolio – featuring all our businesses, company priorities and the latest news from our offices around the world. The site also presents more than 113 years and counting of our rich heritage in film, television and new media. NBCUniversal.com is built for easy navigation and is fully responsive, accessible wherever you are and from any device. Read more about the process of building the site from our partners at Code and Theory: http://www.codeandtheory.com/things-we-make/nbcuniversalcom.
Many of us feel the need to serve a greater good in life, but turning a passion into a successful nonprofit takes serious business acumen. (featuring insight from charity:water's Scott Harrison)
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.
Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions? Eight industry insiders define what social influence means, how to measure it, and why it truly matters.
Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.
Even if your company doesn’t support your March Madness viewing (some even take steps to block streaming video and websites that show the games), advancements in technology certainly do. Here are three technology businesses we love that are changing the way we view March Madness. (featuring Thuuz, Slingbox and Cinedigm Entertainment)
A season without pro football could lead to a loss of profits or, even worse, a need to shut down for small businesses around the nation.
Microsoft CEO Steve Ballmer outlined the news that their Enterprise Resource Planning (ERP) technology would be headed to the cloud. Perhaps more importantly, Microsoft Dynamics AX 2012, will allow customers to run the application both on premises, as they’ve always been allowed to, online, or as a hybrid. That agility across the cloud could be a game-changer, as Ballmer aptly pointed out.
When the initial Twestival happened on February 12, 2009, there were 24 different cities signed up around the world to participate. Since that time, volunteers have risen close to $1.2 million for 137 nonprofits and it has become the largest global grassroots social media fundraising initiative to date.
Sentiment analysis is important in a digital world, but what added value would it offer if brands were able to identify not only what people were thinking about, but also when they are thinking about it and where? Imagine a group of consumers gathered in New York City’s Times Square, all reacting to the latest Sports Illustrated Swimsuit Issue’s enormous billboard featuring Irina Shayk. What if those users were prompted to react immediately to the billboard via their mobile device whether they “liked it” or “hated it”?
Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Future of the Business Card
When Robert Keane launched Vistaprint in 1995, he never could have envisioned it would become the world’s leading provider of printing services to small businesses. For the 2011 fiscal year, global revenue is expected to net around $785-$800 million, with business cards only estimated to be 1/3 of that figure.
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.
Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor. As an audience, consumers most enjoy being entertained instead of pitched, and so appealing to them emotionally can lead to further engagement with your product in the future. Utilizing social media can be an inexpensive and extremely effective way to do that.
Effectively setting goals for new hires—both short and long-term—can be the difference between a successful and happy new hire or someone likely to leave the company quickly. Here’s how to do it right.
The process of onboarding is vital to the success of the new employee and the business itself. Here are specific steps you can take to make an employee's first three months successful.
As Matt Mickiewicz prepares to launch his fifth company, the 27-year-old Vancouver native talks about being a young entrepreneur and the importance of being the first to market.
The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.
Having business insurance is vital, but how much coverage do you really need? This guide will help you decide and plan for the cost. Read more
If Foursquare and GoWalla are the trendy social services of 2010, perhaps 2011 will belong to GetGlue, the most popular media and entertainment checkin service in a burgeoning market that has really hit its stride in 2010. Whereas location-based "check-ins" is relatively new to our psyche and social behavior, we've been sharing the types of media that we've been consuming for years. Read more
When we walk by pet-store windows and see the puppies in the window, what person doesn't want to stop right then and take one home? As pet lovers, we often care about our animals as much as our family members (sometimes even more). So it makes sense to be interested in starting a career in the pet store industry. Read more
Smaller, luxurious hotels have become popular as consumers look for more out of their vacation spending. Here's how you can start a successful non-branded independent hotel. Read more
Dealing with a Prima Donna Employee (October 10, 2010)
Call it the Randy Moss problem: How do you manage an all-star employee with an out-of-control ego? Should you even try? Read more
How to Back Up Your Social Media Accounts (Oct 6, 2010)
What would happen if you lost all of the data you share on social networks? Here's why, and how you should back up your favorite social tools.Read more
How to Hire a Biz Dev Director (September 21, 2010)
The business development director plays a key role in growing your business. Here's how to hire for this important role. Read more
How to Use Social Bookmarking for Business (Sept. 16, 2010)
Social bookmarking sites can help save you time and energy, and keep you ahead of your competitors. Here's how you can take advantage of these sites. Read more
Profiting From a Brutal Business (September 13, 2010)
The NFL season kicked off this past weekend and the bodies were flying. Rich Salgado of Coastal Advisors talks about how he insures them against injury. READ MORE
Engineering a Better Cup of Coffee (September 7, 2010)
An industrial engineer takes on Starbucks and Dunkin' Donuts by launching a pair of small, independent coffee shops. Read more
Interview with Jim Bankoff, CEO of SBNation.com (August 20, 2010)
Since taking over as CEO in late 2008, Jim Bankoff has helped SBNation.com become the largest, fastest growing network of fan-centric online sports communities. Here's how the former AOL executive explains the success. Read more