I am a seasoned brand, content and creative strategist and consultant specializing in modernizing organizations through storytelling, content strategy, and innovative campaigns. Check out the Services tab to learn more about how we can work together.

Previously, I served as Sr. Director - Head of Content, Creative & HDTV at The Home Depot, where I led a team of 30+ creatives to amplify the company’s story—its products, people, and priorities—across internal and external audiences. Before that, I built and led content teams at Hilton, supporting its 19 brands and 6,800+ hotels worldwide, and at NBCUniversal, spanning 50+ media and entertainment brands. My teams have produced award-winning brand films, multi-platform content initiatives, and storytelling practices that drive organizational impact.

Previously, I led social and digital strategy at NBC News, earning both a Peabody and an Emmy for coverage of events like the 2012 Presidential Election and the 2014 Olympics. I started my journalism career at Sports Illustrated and also worked at Inc. Magazine, the Associated Press, and Social Media Today. I hold a journalism degree from Flagler College and live in Park City, Utah.